2012年8月26日 星期日

Why You Make Money Answering Surveys


A popular way to earn money online is by answering surveys. Many companies, especially medium and large, pay from $ 1 to $ 50 dollars or more to complete a survey about something.

Many people say that this is a fraud or that is pure roll, because "nobody pays your opinion." This is completely false. Today, companies have much competition, not only locally but from outside. Previously, only big money could be funded by far-now, with access to the stock market and corporations, any company can finance well-structured and compete with someone else's money for customers.

Why all this? Kleiner Perkins Caufield & Byers (KPCB) invests $ 100 million USD in iPhone applications. Why anyone would risk investing so much? Well, the success of gadgets is obvious, so invest in it is a good idea. As we have seen that the gadget has many users and they require new applications, it's like to play it safe.

But what happens when you only have uncertainty? To use the same example in an article I read about it in his time, an "inside source" said that Apple had spent about $ 150 million USD for the development and construction of the iPhone. Auméntale to this promotion expenses and production and imagine that it had not been the success it was. Imagine that no one bought it and he stayed on the shelves.

Knowing the views of the market before launching a product can save companies millions of dollars a year

Here you are talking about millions of dollars going into the trash. While here I am using a device already very famous and great expectations, what about the thousands of babies born each year? New perfumes, computers, watches and anything else that comes to mind. All have costs of production, distribution, packaging and others. All these expenditures translate into millions of dollars.

When you talk to these amounts to pay $ 5 to $ 50 dollars to a group of prospects to give you their opinion and does not sound so strange indeed to think smart. Any company will be more than happy to pay a million dollars to a study group of several thousand in order to save 100 million. This is not about helping others or being popular is a matter of numbers.

The launch of a new product can kill you if you do it carefully, so you better be well positioned from the beginning to try to fix things when they spent millions of dollars and every change takes time and resources.

The famous market analysis include statistics and other interesting things, but also rely heavily on surveys. Knowing what potential buyers want is pure gold for a company, especially when in the research phase.

That's why many companies pay for your opinion. A person captive, forced to answer a survey, it is likely that vague or hasty responses. Someone who knows that he will receive a paid survey, probably will pay more attention, especially if the survey is made for inconsistent answers.

This is why answering Internet surveys is another way to make money. If you are part of the group being investigated, you get some money and the company obtains an opinion of value to its market analysis. Everybody wins.

So it is not fraud, nor is it rare, just a happy coincidence of needs and abilities.




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